Powering your Digital Dreams & Taking your Business Ahead

Reach Right Audience at Right Time

Bring more traffic to your website with the help of new proven techniques we can offer

Pay Per Click Advertisements means buying clicks or routing visitors to business websites for which the advertisers have to pay for each click on their advertisements. PPC is one of the most effective modes of internet marketing and are responsible for bringing in fast profits for businesses as they are quicker in comparison to organic search.

Our PPC Process

Our 5 step PPC process ensures that your business gets the most out of our services.

Discover Opportunities

The first step is to determine the target audience of the business. This step is the most crucial step as the entire strategy, choosing of promotion platform and campaign planning is done depending on the type of audience we are targeting. Here we also need to discover the objective of the campaign being run. Your ad objective or marketing objective can be brand awareness, lead generation, to increase your website traffic and to increase the sale of your website. For each objective, you need to plan your ad strategy, which helps to fulfill your goals.

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There are various platforms available for PPC ads like Google, Yahoo, Bing and social media channels like Facebook. Choose wisely your platform and plan your ad campaign strategy, according to it. Google is the most effective and famous platform for PPC campaigns. Google Adwords is an advertising interface provided by Google, which is used to plan and publish Google ads. Similarly, Bing ads and Facebook ads provide all required interfaces for an effective PPC campaign.

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Campaign Setup

Campaign setup requires the details of target audience for example the area/region of target . All the tools used for the purpose help you target in a detailed manner the area in which you wish to promote your business. We can decide whether we want to run the campaign for a specific period/product or for the business on the whole. We determine the budget that can be used for the campaign, check for the competitors and determine if we are lacking somewhere as compared to them. Here we also identify our strengths and figure out how to highlight them and get more visitors by using them.

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Your landing page is where user redirects when they click your ad. Landing pages with poor content or under construction website pages will give bad experience to your users. Users will not buy from you if you are landing them on an irrelevant page. A well optimize landing page should have complete information about your product and call to action buttons like “Subscribe here” or “Buy Now”. If you are creating multiple ads for your product then you should optimize your landing pages for each ad copy.

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Analysis and Reporting

After the advertising campaign for your business – we need to pay close attention to the results. Did we reach your goals? If so, what worked best? If not, why not? For your next advertising plan, go back to step one and do it again – but keep these results in mind.

A detailed report of the same is presented which has the information such as which keyword brought the most traffic, which was searched the most, how did we generate the leads, etc.

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